According to Forrester Research, 74% of businesses report that their current eCommerce platforms are obstructing their growth and scalability. Whereas 78% are concerned that their existing solutions are facing difficulty in supporting the agility of cross-channel order management.
Likewise, if your online business is struggling to achieve certain goals and cross-channel functionality, replatforming is the best option. But how do you know the right time to switch to a new eCommerce platform? Often, businesses continue using the same platform for years then it turns tricky to analyze the tipping point of whether your current solution is hindering your business growth. So, if your eCommerce platform is facing issues like slow website loading speed, poor customer experience, frequent bugs, data discrepancies, etc. then it’s the right time for a change.
The concept of migrating all your customer and product data might sound hectic but a reliable product data migration service can take away the stress and make it easy for you. If any of the above issues resonate with your pain points, get in touch with one of our eCommerce experts today.
In this blog, we will discuss various signs in detail to help you understand whether it’s the right time to replatform your eCommerce store.
What is Website Replatforming?
Replatforming an online store is the process of moving all your information starting with one eCommerce store then onto the next. The exchange ordinarily incorporates picking a reasonable platform introducing the new framework, relocating information, and concluding your new site.
- The primary reason for moving to another site is to improve abilities and ease of use for your business. Furthermore, you can likewise diminish superfluous upkeep costs, include more highlights, and lift your site execution.
- Once in a while, it’s difficult to tell when is the accurate time for relocating to another eCommerce platform For example, many storekeepers at first focus on ease of use and limiting the cost while picking an eCommerce platform interestingly. Therefore, they will in general choose a platform with a fundamental arrangement of highlights and low beginning expenses.
- Over the long haul and the store develops, it may get slower, inadequate with regard to fundamental capacities, blunders in showing items, etc. Now, a site replatforming will set aside your time and cash.
Why is eCommerce Store Replatforming Beneficial For Your Business?
Replatforming your online store can be beneficial in different ways, here are some of them:
1. Increases Business Profitability
An advanced way to deal with eCommerce that focuses on speed and execution, just as connectedness, permits you to guarantee you can profit from new and existing income openings.
A completely coordinated and robotized eCommerce experience permits requests to stream without manual control which frequently prompts request blunders or even lost requests, influencing your primary concern.
Additionally, a refreshed, current, and drawing on the internet requesting experience permits you to draw in new clients that would somehow or another have been killed by their collaborations with your business.
2. Enhanced Business Agility
An effective way to deal with innovation and an API-first eCommerce platform empowers your advancement groups to make dynamic reports on the fly without the danger of upsetting the backend engineering.
Exploit new innovations and best-of-breed microservices. Customary, on-premise programming frequently keeps organizations from understanding their full income capacities because of the product’s absence of extensibility and customization. Some just consider formats with no customizations at all.
3. Rich Features Complying With New Technology
With a cutting-edge way to deal with innovation, each piece of engineering is accessible from the cloud and accessible promptly. This makes the conveyance of a custom arrangement significantly faster, permitting you to begin taking requests sooner than you would have the option to with customary eCommerce programming.
4. Reduced Overall Operational and Ownership Costs
Cloud-based innovation eliminates costs related to workers and facilitates what used to be an essential piece of programming. With an API-first methodology, customizations are more slender and less unwieldy, and the advanced mix approach with web snares and other reconciliation advances is lighter.
Staying away from a full-suite approach permits you to just compensate for what you use, and to incorporate more affordable microservices for new highlights you need to add en route. The entirety of this implies the all-out cost of possession remains lower.
In order to help you make better decisions, we have sorted out 10 signs for you to decide if it’s a good time for moving to a new eCommerce platform.
Signs That It’s High Time To Replatform Your eCommerce Store
Let’s discuss every sign in-depth to help you get insights and determine the right time for replatforming.
1. Not Fulfilling Your Business Goals
If your current eCommerce platform is not able to align with your business goals, probably it’s time to move on to a new platform. Slow loading speed, frequent errors hindering website functions, and more signs which you should see if your store is not performing well.
Therefore, starting your store from scratch can be a great option. It will allow you to refresh the database, transform website design as well as enhance your customer experience.
2. Sluggish Site Speed
Your site speed is one of the most vital factors that affect conversion rate. Customers expect that your website should open in seconds and slow speed can make them explore other options. This can vastly impact your business growth and sales.
1 in 4 visitors would leave a website if it takes more than 4 seconds to load. Hence, it is very important your site loads up very quickly. The more the website loading speed, the higher is the bounce rate and you cannot afford to lose your customers. After all the efforts and measures, your website speed is not amping up, consider Professional Product Data Migration Services and switch to an efficient eCommerce store.
The best sign to check whether you need to replatform your eCommerce site or not is the response of your client. Not right through the remarks and mail that individuals say straightforwardly to you yet additionally your investigation.
Slow website loading time can be due to the following reasons:
- Too many images/ads/flash contents
- Unclear code
- Insufficient hosting
- Outdated or excessive third-party apps.
3. Spending More On Maintenance Than New Features
Regular software updates are mandatory to sustain security, privacy, and quality while running an eCommerce store or any other website. Outdated software can make your website vulnerable to the risk of hacking.
Therefore, deploying these upgrades is crucial to and once deployed they need to go through a detailed testing process. The amount of preparation and time to fulfill this procedure totally depends on your platform and integrations.
And here arises the issue of maintenance costs. If you notice that your maintenance cost is higher than developing new functionalities, then you must migrate to a new platform. This will be beneficial for your business in the long run as you will introduce new features and functions to your store.
4. Poor Shopping Experience
The key to a successful eCommerce store is showering your customers with a great shopping experience. It can be accomplished by providing them personalized ordeal, capturing their feedback, interactive website, easy navigation through the website, etc.
An ideal eCommerce store should be packed with all the user-friendly features without the need of paying extra charges for it. After all, you need a single application that represents your business and keeps your customers happy.
Must-have features in eCommerce website:
- Responsive design
- Fast loading pages
- A quick, accurate search function and filtering system
- Simple website navigation
- Automated product recommendations
- A simple, optimized checkout
- Loyalty schemes and tiered pricing
- Advanced promotions and pricing management
- SEO management tools
The contrast between running an ordinary website and an eCommerce is that you need to oversee something beyond a blog. With advancements, some facilitating suppliers have figured out how to coordinate truly significant interfaces to control every one of your possessions.
From picking a trader to dealing with the transportation, hostings are putting forth an attempt to bring a superior encounter to the clients, yet additionally to the vendors. Consequently, in case you’re passing up this load of highlights, you must revise your eCommerce site and facilitate your work.
5. Inaccurate Stock Data Leading to Discrepancies on Multiple Sales Channels
In order to run your eCommerce store efficiently, it is important to fill the voids like irregular stock updates, lack of customer analysis, sales data, product data classification, and more. Your eCommerce store should provide you accurate data of all stock and customers.
Also, if you are selling on different channels like Amazon, eBay, etc. then it is essential to keep a track of stock levels to avoid future discrepancies which may lead to overselling or poor customer experience.
If your website is presenting inaccurate stock levels to what is available in your warehouse, then clearly it’s a sign to migrate to a different eCommerce platform.
6. Spending Too Much Time on Manual Processes
As your business grows, automated features like courier integration, scheduled printing of picking slips and optimized warehouse layouts should be able to simplify your work by streamlining the operations.
If you have an in-house team working to scale your eCommerce performance, then it will be very easy to incorporate these impute or automated features. But if the integration process becomes challenging and consumes a lot of time then you must consult an eCommerce product data migration assistant.
7. Frequent Patches and Bugs
Bugs usually appear while dealing with an eCommerce platform. However, if your team is frequently occupied with fixing different bugs which are only leading to more issues then it’s probably because of your software pattern. If you are facing such issues often then it’s the right time to turn towards a robust eCommerce platform that serves your business purpose efficiently.
8. Lack of Scalability
On the off chance that you have been seeing practical accomplishment on your facilitating administration, possibly you would not consider exchanging it. In any case, presently when you are hoping to scale your business, you need to see whether the platform is offering you the alternative or not.
Perhaps the supplier was adequate for a limited scale, however, when scaling your business you will consistently reevaluate the facilitating you are utilizing. Can it support the traffic you are expecting without allowing you to down the client experience?
On the off chance that you don’t consider this to be a choice, you will replatform your eCommerce site for a superior fate of your business.
Every one of the issues we highlight here costs time and cash. By replatforming your site, you’re ready to offer a greatly improved client experience. You’ll likewise give immense upgrades to your workers, as the backend activities become smoothed out.
However, re-platforming isn’t something to take a stab at an impulse. It must be done insightfully and judiciously and at the perfect time. It’s a concentrated undertaking; fundamentally, you’re updating your whole business. Do not panic. At Data4ecom we have immense experience in eCommerce Product Data Migration and our team is familiar with all the major eCommerce platforms such as Magento, Shopify, osCommerce, X-Cart, Zen Cart, etc. Our experienced professionals will conduct thorough research and customize your online store in a way that it aligns with your business goals. To know more about our services, please send us your queries at firstname.lastname@example.org or call us at (UK) +44 203 514 2601, (US) +1 585 283 0055.