Do you know? Amazon is the most popular search engine for product searches. According to a report by Statista, over 197 million people across the world use Amazon for searching products every month (that’s way more than the total population of Russia). In fact, Amazon had toppled Google for product searches from 2015 to 2018. Today, it’s a #1 destination for product searches. To put it simply, all your prospects will begin their product search from Amazon. If you want to make the most of this opportunity, it’s time to pay attention to Amazon advertising services.