Amazon Product Description Writing Services

Engaging Content that Converts Casual Browsers into Actual Buyers

Amazon Product Description Writing

Amazon copywriting should be able to address some key quality parameters:

Informative content that comprehensively explains product features, usability
Persuasive content that transforms unintended page visits into sales opportunities
SEO-optimized content that helps to rank better on Amazon’s search engine
Updated content that stays compliant with marketplace regulations & changing search engine trends
Purpose-driven content for specific objectives like supporting ad campaigns or seasonal search terms

Our ecommerce copywriters ensure that every Amazon product page is empowered with compelling product copies to boost clicks & conversions. Our Amazon copywriting specialists blend copywriting experience and effective SEO writing techniques to create descriptions that rank higher and convert more!

Our Amazon product description writers deliver:

Optimized titles: Keyword-rich optimized product titles that compete on Amazon search engine
Persuasive bullet points: Clear, benefit-focused product highlights that grab shopper’s attention
Engaging long descriptions: Compelling storytelling that inspires brand-level confidence
Brand voice integration: Consistent tone across all product listings for branding uniformity

Premium A+ Content Development

Unlike standard product descriptions, which are limited to being highly textual, A+ product listings allow a more visually engaging presentation through various content modules. Our Amazon listing description writing team includes specialist A+ content creators who integrate high-quality images, detailed descriptions, comparison charts, and effective narratives that build brand trust and appeal to customers. Let us elevate your brand outreach & presence with premium content development services:

Create enhanced brand content: Customize graphics & text modules that showcase your products
Use comparison charts: Upsell, cross-sell similar products from your inventory
Integrate rich media: Strategic placement of images, infographic banners, videos
Optimize for mobile: Styling content so that it looks great on all devices
Design surreal banners: Webpage-type banners with bylines, taglines, CTAs, lifestyle appeal
Use brand story: Compelling brand story narration in A+ listings to build trust, boost brand presence

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Amazon Product Listing Optimization

Amazon's algorithms prioritize relevancy in product rankings, and function differently from search engines like Google and Bing. As part of our data-driven approach, our Amazon content writing experts work in coordination with our in-house Amazon SEO team. Our ecommerce writers get insight into your competitor's keyword usage and changing keyword trends. This structured approach helps us craft more effective product descriptions that stand out in a crowded marketplace. Our data-driven approach to ensure your Amazon product listings remain competitive includes:

Strategic keyword placement: Maintain optimal keyword distribution across the product description
Competition targeting: Update the copy to surpass competitor content optimization strategy
Search term variations: Use differently scaled keywords - perennial, recent, seasonal, high-value, campaign-relevant search terms
Content enrichment for images: Insert CTA phrases, captions, bylines in carousel images, branding banners
Comprehensive optimization: Long-tail keywords for product classification & attribute-level optimization

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Amazon Content Compliance Management

We create & optimize Amazon PDP [product display page] content to improve visibility and increase sales but there is always a threat of listing-level suppressions and poor search engine performance due to:

Use of verbiage that is against Amazon’s content publishing guidelines
Product information inaccuracies due to errors in explaining a product feature
Content writing style that is non-compliant with Amazon’s algorithmic updates

Our Amazon product content writing experts are careful about product detail page content development, ensuring not to use:

Racially offensive content
Concealed contact information
Indirect requests to review
Names of competing brands
Over-promotional keywords
Any indication about price reductions
Defamatory language / disparaging content targeting other sellers, brands
Product details that infringe on the Intellectual Property rights of other sellers
Unsupported standards [such as: 100% organic, fully recyclable, 100% water repellent]
Undocumented benefits [such as: claims to treating or curing diseases, medical conditions]
Claim-to-fame phrases [such as: best in the world, world’s top-selling brand, trusted by Americans]
Overly aggressive Amazon SEO product descriptions that compromise readability [keyword stuffing]

Human-perfected, AI-assisted Content Development

Want faster results but doubt AI-generated Amazon descriptions? The incredible speed and scalability of AI-generated product descriptions have attracted many e-commerce businesses. However, the emotional connection and creative nuances that engage your audience still require the human touch. Our Amazon description writers enhance AI-generated content, delivering relevant, error-free descriptions that captivate customers while streamlining the content creation process.

AI content refinement: Professional, by-the-word editing of AI-generated descriptions for accuracy, human tone, and a higher level of optimization
Quality assurance: Comprehensive QC for product copy aligning with the brand's tone
Compliance verification: Ensuring all content meets Amazon's standards. Checking content for restricted words and phrases associated with listing-level suppressions

Amazon Brand Story Development

Transform your Amazon presence into a compelling brand narrative that resonates with customers via Brand Stories! Trust our ecommerce copywriters to create an emotional connection with shoppers through strategic storytelling and visual elements that showcase what makes your brand unique. Our Amazon product description writers work with designers and marketing experts as a part of our Amazon Brand Story development services.

Designing Brand Story: Amazon content development experts & ecommerce designers collaborate on Brand Q&A, Brand Focus Image, Brand Description, Showcase ASINs, and navigation options
Creating Visual Identity: Creating a custom logo, strategic color palette, and brand-aligned imagery to establish a cohesive and impactful visual presence
Humanizing Your Brand: Developing compelling brand origin narration. Explain brand mission/focus & value proposition messaging
Showcasing Catalog: Strategically use carousel-like format to publish selected products, categories, and text to cross-sell items beyond the product page

Why Choose Our Amazon Product Description Services?

Unchallenged Marketplace Expertise

Our team stays current with Amazon's ever-evolving requirements and best practices
Ecommerce writers with more than a decade of experience in writing for different marketplaces

Unwavering Conversion Focus

Every product copy drives sales, engages targeted audience, and improves your conversion rates
Collaboration between in-house SEO-Digital Marketing Team & Amazon Content Development experts

360-degree SEO Optimization Approach

Strategic content optimization for images, text, and branding content to boost organic visibility
Ongoing optimization with regular updates to maintain and improve search results position

Relentless Keyword Research

Latest in strategic keyword research tech stack: Helium 10, AmzOne, MerchantWords, KeywordInspector, JungleScout, Sellics, Wordstream, Ahrefs, AmzScout
Backend search term string updates to target second & third tier, category-level searches

Creating Brand Consistency

Maintaining your brand's unique voice across all product listings
Branding copywriters collaborate with product description writers for brand stories, editing for brand’s unique tone

Collaborative Process

Interactive communication between our copywriters and the client team
Room to revise the content for complementing the brand’s vision and tonality

Uncompromised Quality Assurance

Rigorous review process ensuring error-free and accurate content at all times
Real-time content update support for critical updates at the product description level

Restricted Items Content Moderation

Carefully crafting every word for Restricted Items that have high listing-level suppression risk
Special care for HPC category [health & personal care items] products with high incidence of Amazon-recommended moderations

The Inside Story: Our Amazon Copywriting Projects in Motion

Our proven methodology ensures consistent quality and results across all product description projects

Kickstarting with
a Query

Initiating your journey to better product descriptions starts with a conversation. Whether through our online query form or a direct discussion with our Amazon Product Copywriting Services expert, we need to understand your unique challenges—this takes a few minutes of your time!

Collecting
Data

We conduct a thorough analysis of your existing product listings and marketplace presence. By accessing your account data, our Amazon experts evaluate everything from current listing performance to competitor positioning. Our data-driven approach evaluates the keyword rankings, conversion metrics, content gaps, competitor analysis, and category-specific requirements.

Creating Well-Defined
Proposals

Based on this comprehensive analysis, we provide a proposal, outlining specific opportunities for improvement. You get insight into competitive strategies and performance metrics. Our clients consistently praise the depth & actionability of our recommendations, appreciating the clear path to improvement presented as a part of the proposed Amazon Product Copywriting Services.

Establishing Project
Blueprint

Upon your approval, we get down to creating a plan that includes a detailed week/month-wise content creation schedule. We share the KPIs for measuring success & reporting protocols and assign a dedicated project manager. You will appreciate our quality-control checkpoints and the review & approval standards.

Your Project is
Underway

We begin execution based on your preferred engagement model - whether it is the hourly or monthly billing mode. Our project management process includes regular status updates along with weekly progress calls, performance tracking, and continuous optimization & refinement of your ecommerce listings.

Kickstarting with a Query

Initiating your journey to better product descriptions starts with a conversation. Whether through our online query form or a direct discussion with our Amazon Product Copywriting Services expert, we need to understand your unique challenges—this takes a few minutes of your time!
Collecting Data

We conduct a thorough analysis of your existing product listings and marketplace presence. By accessing your account data, our Amazon experts evaluate everything from current listing performance to competitor positioning. Our data-driven approach evaluates the keyword rankings, conversion metrics, content gaps, competitor analysis, and category-specific requirements.
Creating Well-Defined Proposals

Based on this comprehensive analysis, we provide a proposal, outlining specific opportunities for improvement. You get insight into competitive strategies and performance metrics. Our clients consistently praise the depth & actionability of our recommendations, appreciating the clear path to improvement presented as a part of the proposed Amazon Product Copywriting Services.
Establishing Project Blueprint

Upon your approval, we get down to creating a plan that includes a detailed week/month-wise content creation schedule. We share the KPIs for measuring success & reporting protocols and assign a dedicated project manager. You will appreciate our quality-control checkpoints and the review & approval standards.
Your Project is Underway

We begin execution based on your preferred engagement model - whether it is the hourly or monthly billing mode. Our project management process includes regular status updates along with weekly progress calls, performance tracking, and continuous optimization & refinement of your ecommerce listings.

Ready to Transform Your Amazon Product Listings?

Assess our Amazon product description writing capabilities through a free sample!

Hear It From Our Customers

Our Amazon stores were a mess when your team took over and now, after nearly 6 months, we are among the preferred brands constantly grabbing attention across Amazon. The level of commitment from your team members and the project manager makes your services stand out. We are confident of outsourcing all of our ecommerce operations and expanding our VA – Virtual Assistant team, as we explore more online marketplaces with you.

Agnus Rahila

CEO, Mexican Brand | Baby Gifting Novelties

Gardening lifestyle products are vulnerable with a mix of low & high seasons and shifting preferences among hobbyists and serious gardeners. Our dynamic pricing was just failing to keep up with repricing trends across sales channels and marketplaces. But your team has shown the way – tracking marketplaces and making updates in real time, perfect to drive conversions despite the increasing competition – just amazed at what you are doing.

Daniel Mateo

Owner - Spanish Manufacturer/Supplier | Gardening Supplies

Declining sales despite a great product at an irresistible price – our Amazon story was going wrong despite doing everything right. Your team showed us why we were not competing enough. Your product display page designers crafted banners and lifestyle images that continue to bring in more clicks. Your spinning view, 3D renders were a surprising game-changer for us.

Simona Jules

Lead - Product Designing | Men’s Athletic Footwear

Amazon Product Description Writing Service: Frequently Asked Questions

Can you create optimized product descriptions and sustain my brand's voice?

Brand owners often wonder how our Amazon e-commerce content writing will align with their brand's unique tone. Our e-commerce writers spend time understanding your brand's philosophy and reading the content your brand owns, such as existing product descriptions, website content, and social media content. Our team mimics your preferred brand tone while integrating keywords, ensuring optimized Amazon content that delivers superior SEO performance and maintains brand consistency.

How do you handle revisions to the product descriptions your team creates?

Our team's Amazon Product Description Writing approach will be based on your inputs upfront. You can ask our writers to create content that is more creative, fact-based, interactive, or synced with a product copy template you have in mind. This minimizes the need for revisions. However, if you still feel that our Amazon product descriptions need something more, we are eager to listen and ready to edit. We assume multiple iterations at the start of our collaboration and up to two revisions after the initial project onboarding.

How does your team handle product descriptions for different Amazon marketplaces, like Amazon US, UK, and EU?

Amazon Product Description Writing is about customizing and optimizing the content for marketplace-specific requirements, such as keywords and cultural relevance. Our copywriters can create variations of the same Amazon description for each marketplace, ensuring it meets the optimization requirements. Our content creators also handle Amazon product description writing for non-English regions like Amazon, Spain, or Italy. They use free online translation tools to create non-English product descriptions with up to 97% accuracy in presentation and grammar.

What makes Amazon product descriptions so different from my existing webstore descriptions?

As an Amazon Product Description Agency, we are often asked why we should create another product copy when it already exists. This is because Amazon functions differently from search engines like Google. The usual content optimization approach optimizes for search engine ranking. Still, marketplace content is optimized for specific marketplaces like Amazon, eBay, or Walmart. Our team of ecommerce writers understands Amazon's A9 algorithm patterns. They employ the best SEO practices to create keyword-rich descriptions that are more likely to rank higher in Amazon's search results.

You talk about A+ content, but I am rather happy with how my product page looks – why do things differently?

Amazon's A+ product listings offer stronger visual engagement than standard listings. Designed like boutique web pages, these listings are owned by brand owners – highlighting your brand establishes more buying confidence and helps boost organic searches, i.e., brand-specific searches. Amazon A+ product listings are enhanced with visual elements like big banners, infographic images, lifestyle images, and branding content that can create more conversions. The use of comparison charts helps to cross-sell aggressively. Our Amazon Description Writing services include a dedicated team of product page designers and content creators familiar with A+ modules. Their creativity can take your brand to the next level.

How can you fast-track crafting product descriptions in bulk for bigger catalogs?

Amazon Listing Description Writing is often about using not-so-common copy-creation methods for specific demands like faster-to-market product listings published for a rushed schedule. In such situations, our marketplace copywriting team works more flexibly, pooling in more content creators to ensure meeting deadlines. Further, more extensive catalogs often have highly similar inventory options. For instance, an apparel catalog might have the same fabric or stitching method. This product information is often standardized across larger batches to streamline ready-to-publish content delivery. Other content standardization options can include packaging details or technology, which are features found across bigger product categories within a catalog.

Conversion-focused Amazon Product Description Writing

Amazon Product Description Writing for Marketplace Success