Amazon SEO Services: Engage High-Intent, Meaningful Clicks

A high CTR is a good indication. It indicates that your listings are engaging visitors, whether through organic visibility or ads. However, a low conversion rate shows that those clicks are not converting into actual purchases. Our Amazon Marketplace SEO Service can diagnose and address these issues. For instance, the images might be of poor quality, or they might not share enough information to influence purchases. Additionally, if your listing content doesn't effectively highlight product features or include compelling calls to action, it may fail to convert. As your Amazon SEO agency, we will provide a series of solutions to overcome the problem: content restructuring handled by our in-house copywriters, image editing for a stronger infographic & informational aura, clean & clutter-free product images, and a marketplace assessment for a smarter repricing strategy. Our Amazon SEO Services can also include branding elements like videos or brand stories to build consumer confidence.

It's important to understand that Amazon SEO focuses on increasing your visibility in a competitive marketplace where customers have numerous options. Increased visibility usually translates into more conversions—the prime objective of any SEO strategy. It is not always about the top spot in the search results since it takes time to move up the search results hierarchically and come around the top-tier space to engage more attention. This is the result of consistent SEO efforts over a period—shortcuts don’t work, and Amazon prefers stores with consistently good content publishing and order fulfillment history. As your preferred Amazon SEO Company, we aim for steady improvement over time, leading to increased traffic and better engagement. Our strategy also includes support for Amazon marketing services to enhance results gained from organic SEO.

There are two types of SEO relevant for ecommerce sellers – SEO for marketplaces and SEO for search engines like Google. As the terms suggests, Amazon SEO or Search Engine Optimization is about optimizing your listing for Amazon’s native search engine, which functions differently from search engines like Google or Bing. Using keywords that are relevant for Amazon, without focusing on Google-friendly keywords, our Amazon Listing SEO Service team optimizes every bit of your listing to ensure that the listings are more visible on the search results pages. Amazon SEO is unique because it does not follow the norms associated with optimizing for search engines like Google. This is mainly because Amazon's algorithm functions differently from that of generic search engines, and Amazon’s ecosystem puts a premium on listings with good reviews and Amazon account health ratings. It is also impacted by order fulfillment options like Amazon FBA. Our Amazon SEO Services are holistic, driven to optimize the graphics, images, text, title, and backend data fields of your Amazon listing to boost the organic visibility, helping you acquire more traffic with reduced ad expenditure.

We often see sudden drops in Amazon search rankings due to various reasons, primarily an influx of poor ratings or negative reviews, along with possible algorithm changes. As an Amazon Marketplace SEO Service expert, we ask our clients not to panic in such situations. Often, the reasons are beyond the comprehension of a business owner. It takes an SEO expert to analyze the possible reasons and conclude the exact reasons. As your Amazon SEO Agency, we will run in-depth analysis along with recommending corrective actions. This could mean an overhaul in the use of keywords—published and backend key terms. We will also review the listing for bigger conflicts, like complaints raised about issues related to trademark or copyright infringement. Our Amazon SEO Consultant will also diagnose reasons like unwarranted, disparaging customer reviews that should be removed via raising a case with Amazon. Similarly, order fulfillment delays due to FBA malfunctions should not be held against the seller’s ratings—our team can raise a case for the same and follow up until we resolve it. For such corrective actions, our SEO consultant will collaborate with our Amazon account health management experts along with in-house Amazon reinstatement and reimbursement experts.

That's a common thought, and it makes sense too! You've put effort into making your listings appealing with great pictures and informative descriptions, which is a good start and important for converting customers. However, think of Amazon as a giant online marketplace – millions of products are listed there. Amazon's search engine (A9 or A10) is what helps customers sift through all that and find what they are looking for. Amazon SEO is all about making sure your listings are showing up high in those search results when people are typing in things like "silver pendant," "handmade earrings," or "gemstone necklace." Even with fantastic visuals and descriptions, if your listings aren't optimized with the right keywords in the titles, bullet points, descriptions, and even in backend of your listings (things customers don't see, but Amazon indexes), you are essentially relying on luck for customers to stumble upon your beautiful jewelry. When done right, Amazon SEO makes your listings tell Amazon's search engine what your products are and the relevance of the product for a type of buyer demographic. As a full-scale Amazon SEO company, we optimize your listings for organic visibility and paid results superiority.

Our Amazon SEO team’s process involves several steps to identify the most effective keywords. We utilize specialized tools to analyze search volume on Amazon – how frequently specific terms are being used by category, product-specific shoppers. Our Amazon marketplace SEO service experts examine the keywords that your competitors are using. We aim to understand your target audience's mindset – what verbiage or culturally-influenced phrases would they use when searching for your type of product. This includes broad terms and more specific "long-tail" keywords. The key to using these keywords effectively is to weave them naturally into your product titles, bullet points, and descriptions. As a holistic Amazon SEO agency, we avoid simply listing keywords because that can sound robotic and can negatively impact your ranking. Instead, our copywriters work with our Amazon SEO consultants to focus on crafting persuasive and informative content that strategically incorporates relevant keywords in a way that makes sense to human readers. The content is repeatedly checked for accuracy and for real-world readability.

Amazon SEO extends beyond what is visible on the product page. Several important factors can influence your ranking and overall success. One key area involves back-end keywords, which are search terms entered in the "keywords" section of your Amazon listing—referred to as the backend keyword string < 200 characters. Although customers don’t see these keywords, Amazon uses them to understand your product better. Our Amazon listing SEO service experts will research and optimize these to capture a broader range of relevant searches. Another important factor is Amazon's algorithm, the exact workings of which are not publicly disclosed. However, it is clear that sales velocity, conversion rates, customer reviews, and the overall health of your listing—such as having accurate information and sufficient inventory—impact your ranking. Although we cannot directly control sales or reviews, our Amazon SEO services can improve your conversion rate, potentially leading to more positive reviews, and influencing more fresh, first-time purchases.