Walmart Account Management Service | Walmart Product Listing & Data Entry

From Onboarding to Optimization: Delivering End-to-End Walmart Management Solutions

Walmart Account Setup

Walmart can be guarded about the type of sellers it approves. The application process needs some heavy lifting – best handled by our Walmart store management experts, who handle everything, from the application to the registrations and store testing before going Live. We configure your account with precision for a hassle-free selling experience.

Seller eligibility: analyzing business details to ensure compliance with Walmart requirements
Seller profile: seller profile details, brand-related information, storefront, contact details
Shipping details: assistance in identifying more relevant options - self-fulfillment, WFS, 3PL

Seller application: assistance in documentation for business verification, information about payment setup preferences, tax information, EIN verification, W8/W9 form, TIN
Seller shipping: choose, configure Walmart’s customizable Shipping Templates
Account testing: onboarding you as a Walmart Marketplace seller. Testing order processing functions to ensure a smooth-running store

Walmart Product Listing & Catalog Management

Our Walmart account management experts ensure you get accurate & optimized product listings that present a high-conversion potential. Our scalable solutions for Walmart are equally relevant for enterprise-level businesses and first-time Walmart sellers. You get the assurance of quick uploads and consistency in product listings that meet the standards for marketplace compliance and ease of discoverability.

Bulk upload: accurate data feed management. Prepare CSV uploads for bigger catalogs. Categorization - apply sub-categories
Listing optimization: ensure keyword-enriched titles, short descriptions, long descriptions, bullet points, clear images
Real-time syncing: inventory management. Stock status updates to prevent overstocking or overselling
Pricing management: ensure prices meet MAP standards & are ready to win Buy Box opportunities, beat the competition
Listing management: ongoing optimization to keep up with the competition. Check for duplication, apply updates for discontinued, out-of-stock items. Report items with high returns rate

Walmart Order Fulfillment - Inventory Management

By creating mechanisms against out-of-stock situations and eliminating late order processing delays, we ensure you have happier customers. As your trusted agency for Walmart store management, we maintain real-time stock updates and ensure a more satisfying shopping experience – contributing to better seller ratings and buyer recommendations!

Real-time updates: receive proactive reminders about stock replenishment, reports about products with persistent stock sufficiency or overstock problems
Inventory tracking: tracking stock using SKU & barcodes, managing inventory updates for loss of inventory, damages
Order processing: track order processing progress to prevent delivery delays, negative seller reviews, chargebacks
Shipping labels: generate product labels for first, third-party shipping service providers
Manage Returns & Refunds: scan status of return approvals, processing refunds, or allowing exchanges
Using analytics: track order processing errors, overall fulfillment rate, instances of stockouts, overselling
Walmart Fulfillment Services (WFS): fast-tracking signing up for [onboarding], understanding, and using the WFS fulfillment option to improve delivery levels
Carrier integration: assistance in cost comparisons for leading carriers like USPS, FedEx, UPS vs. Walmart’s own logistics partners

Walmart PPC Marketing Management

Effective marketing should deliver more clicks for decreasing ad expenditure – not the state of every Walmart advertising and marketing campaign out there! To do things more effectively, we curate campaigns for varying intents – targeting branding awareness, racing ahead in pricing wars, or driving sales in festive seasons. Every strategic campaign stands out with clearly defined deliverables and performance reports.

Sponsored Product Ads: create, manage ads that grab the spotlight on Walmart’s search results page
A/B testing: ad conversion potential mapping by testing different ads for varying audiences
Campaign tracking: real-time ad monitoring, reporting, and quick bid adjustments. Ad metrics – CTR click-through rates, CPC cost per click, Conversion rate, Return on Ad Spend (ROAS)
Ad copywriting: create attention-grabbing Display Ads – product carousel ads, search in-grid ads, band logo/branding-amplifying ads, site search banner ads
Buy Box: win and lose percentage, optimize parameters to consistently win more Buy Box opportunities
PPC optimization: real-time, ongoing PPC bid adjustment, landing page keyword optimization to maximize ad impact. Computing campaign-wise PPC conversion rate

Walmart SEO Management

Walmart product listings have different content-publishing and image-display standards, standing apart from the challenges of optimizing for Amazon or eBay. Our Walmart product listing experts optimize to engage and convert shoppers.

High-quality images: edit for clarity, focus, better color saturation, removal of unwanted background elements | Bright, white background, centered images
Short description: integrate primary, secondary-level keywords, call out the product and brand name – help shoppers discover your brand using conversational content [<1,000 characters]
Long description: optimize Walmart product listings [<4,000 characters] with 4 to 5 bullet points - highlight key features - help shoppers assess product’s value, utility
Keyword research: marketplace-specific keywords, category-level, and product-level keywords
Optimized titles: 70-character, keyword-rich titles complying with Walmart search algorithms
Apply attributes: correct category, product-level attributes encourage product discovery, search engine ranking

Walmart Sponsored Ads management can increase your ad conversion rates by nearly 66% - connect with a Walmart PPC expert to find out how!

Walmart Customer Service Management

Creating happy buying experiences should be at the core of your marketplace strategy to create brand loyalty, inspire repeat purchases, and drive up the seller ratings. Our Walmart account management services put a premium on delivering the best in customer service standards. Our Walmart customer support team tries to find quick resolutions so that cart additions are not abandoned and potential causes for customer dissatisfaction are addressed at the earliest.

Quick response: our Walmart management team works 24/7 to meet customer questions with quick responses
Returns, refunds: our ecommerce team handles sensitive queries about returns or refund status
Analytical data: we analyze customer feedback to identify areas to improve product listings
Comprehensive reporting: we record customer interactions, happy & negative reviews, to understand the buying demographic
Report conflicts: raise disputes with Walmart customer service for ill-intended/wrongful negative reviews

What is your biggest Walmart challenge?

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Walmart Account Health Management

Detailed analytics sets the foundation for consistently improving your marketplace performance – as your Walmart Marketplace Account Management expert, we provide insightful reports that help you uncover the truth. Working on raising your seller ratings, we work in the background, optimizing your account, product listings, and paid campaigns for continuous growth.

Clarifying performance parameters: reporting all things affecting your rankings, from order defect rate (ODR), wrongly attributed products, to pricing issues and cancellation rate
Measuring impact: paid traffic [ads] vs. organic traffic with image, content, metadata-level keyword optimization
Customer impact: gathering customer feedback. Diagnosing reasons for recurring negative reviews
Compliance audits: reporting instances of account or listing-level suppressions or violations. Use a checklist to prevent future conflicts. Appeal wrongful penalizations
Critical checks: watching out for EDLP compliance issues – pricing violations known to cause quick, often automated Walmart listing suppressions
Pro Seller Badge: meets criteria for customer service, order processing & quality of product listings. Work on improving seller scores to qualify for the badge

Hear It From Our Customers

Our Amazon stores were a mess when your team took over and now, after nearly 6 months, we are among the preferred brands constantly grabbing attention across Amazon. The level of commitment from your team members and the project manager makes your services stand out. We are confident of outsourcing all of our ecommerce operations and expanding our VA – Virtual Assistant team, as we explore more online marketplaces with you.

Agnus Rahila

CEO, Mexican Brand | Baby Gifting Novelties

Gardening lifestyle products are vulnerable with a mix of low & high seasons and shifting preferences among hobbyists and serious gardeners. Our dynamic pricing was just failing to keep up with repricing trends across sales channels and marketplaces. But your team has shown the way – tracking marketplaces and making updates in real time, perfect to drive conversions despite the increasing competition – just amazed at what you are doing.

Daniel Mateo

Owner - Spanish Manufacturer/Supplier | Gardening Supplies

Declining sales despite a great product at an irresistible price – our Amazon story was going wrong despite doing everything right. Your team showed us why we were not competing enough. Your product display page designers crafted banners and lifestyle images that continue to bring in more clicks. Your spinning view, 3D renders were a surprising game-changer for us.

Simona Jules

Lead - Product Designing | Men’s Athletic Footwear

Walmart Account Management Services: Frequently Asked Questions

Will my Amazon product listing content perform as well on Walmart?

That is not likely, as Walmart’s algorithm looks at the combination of keywords differently as compared to Amazon’s algorithm. These are two different marketplaces with different guidelines for creating product copies—including the product title, the product description paragraphs, and bullet points. To understand this better - Amazon uses an algorithm that prefers a more keyword-integrated approach along with incorporating the seller history and conversion rate while Walmart’s search engine puts an additional value on overall readability of the content too. Our Walmart SEO copywriters can recycle & optimize Amazon product listing data to match Walmart’s content-publishing requirements. This means using keywords focused on Walmart and using the marketplace’s unique content structure that includes a short and long description apart from an optimized product title.

What are Walmart Catapult Ads and Native Banner Ads?

Our Walmart management service includes full support for creating and managing your ad campaigns. This includes native banner ads and catapult ads, which can be confusing for businesses not familiar with Walmart’s advertising landscape. Walmart Catapult Ads are product display ads, and their display is less affected by the choice of keywords across the linked landing page or the choice of search terms integrated with creating the ad campaign. Catapult ads show up as ads with the tagline “Featured Item” accompanying them and show up at the product category level – the primary criteria for their placement within Walmart. Native banner ads are somewhat similar to Amazon-sponsored brand advertisements. Walmart sellers can opt for these ads if their objective is to raise awareness levels about their brand. Signing up for native ads is more demanding since this is not linked to Walmart’s self-service ad platform. Whichever type of Walmart advertising you prefer, we will create customized campaigns and manage them for maximum ROI.

What is your role in managing Walmart returns & refunds?

Sellers can manage Walmart returns via two options. One, Seller-Managed Returns, where the return & refund processes will be defined by you, and we can help you choose from commonly used return & refund norms endorsed by other Walmart retailers. The second option means that the customers don’t depend on you, the seller, for the return or refund to be processed. These are Walmart-Facilitated Returns, where Walmart takes over handling the process, and we ensure that your product return & refund processes are aligned with Walmart’s guidelines to ensure maximum customer satisfaction and higher seller performance ratings.

Should I invest in Walmart PPC advertising even if my seller rating is low?

As a Walmart management agency, we often get such queries from emerging or young Walmart brands. Even if you are not ranking well as a seller or even if the customer reviews are a trickle, you can invest in PPC campaigns to boost brand discoverability and sales. Even if your bestsellers are not currently ranking that well, smartly executed PPC campaigns can still be an effective way to market your products. Your seller ratings don’t impact the effectiveness of the PPC campaigns our digital marketing team will set up and manage for you.

What information do you need when setting me up as a Seller on Walmart?

Seller account setup is an inherent part of our Walmart Account Management services. We need some basic information, such as different types of business verification details apart from EIN and Tax ID number, W8, W9, and TIN. If you are already selling the inventory elsewhere, on other marketplaces, there might be a need to share some more performance-related information. The Walmart seller approval process takes time, and after uploading these details, we will keep you informed about the progress.

Is it mandatory to sign up for Walmart Fulfillment Services (WFS)?

There are no rules that make it mandatory for you to become a part of the WFS program. As your Walmart store management agency, we will help you understand the possible benefits of signing up for WFS, such as more chances of grabbing the Buy Box and identifying inventory options that are the best fit for it. Walmart Fulfillment Services (WFS) is a lot like Amazon’s FBA. These programs are not intended to transform seller ratings overnight. Instead, they present better propositions to the buyers, and sellers get some leverage in search engine results and product visibility.

Is there a surety to rank higher by signing up for Walmart 2-day delivery?

As a Walmart account management service provider, we are often asked this question. Please note that the popular Walmart TwoDay delivery tag is a rather sure but not guaranteed method of getting your product listing highlighted. For the more popular product categories, with fierce competition, having this badge can really help to boost your sales, but this is not a promise of earning the top slot on the search results page of Walmart. You need well-rated seller account ratings, positive customer reviews, properly categorized & attributed products, and smart repricing to stay ahead of the competition at Walmart.

What about using external traffic sources (like Facebook) to increase traffic for my Walmart listings?

As your Walmart account management agency, we will leverage social platforms, like Facebook and Instagram, to create more clicks for your product listings. Our team of Walmart SEO experts can drive this external traffic using affiliate marketing, influencer marketing, Google Shopping Ads, and Social Media ads. These external sources of online traffic will be managed by publishing the content our copywriters will create, along with selecting suitable landing pages and using ROI-intensive ad campaigns.

Can international sellers like me apply for selling on Walmart USA?

Yes, international sellers are allowed to sell on Walmart USA. However, Walmart has some stringent requirements that such global sellers should meet. As compared to Amazon, Walmart has more eligibility conditions for the international seller program. Walmart clearly prioritizes businesses based out of the United States and as an international seller, you must be ready to work with our Walmart account management experts to expedite the approval. Establishing compliance in this regard includes our Walmart experts interacting with the marketplace’s support team. Recent trends indicate that international sellers from some nations are preferred, such as selected EU countries, Germany, India, China, the UK, and Canada – however, this is not a marketplace rule. You should also know about contemporary Walmart policies that are subject to change in the future – Walmart can insist on global sellers maintaining a US-based warehouse or an order fulfillment method that functions similarly. Similarly, Walmart can insist on sharing the details of a US bank account as a part of the payment setup process.

Full-scale Walmart Account Management Services

Marketplace Growth Strategies for Walmart Businesses