As a retailer, your ultimate goal is to reach a large number of customers and convert them into prospective buyers. But have you ever imagined that you are limiting your product reach by only selling on your own website? In order to reach a global consumer base, you need to start selling on top eCommerce platforms like Walmart. Data shows that eCommerce sales were $2.3 trillion in 2017 and are now predicted to reach $4.5 trillion by 2021.
