Are you facing the dilemma of choosing between FBA and MFN? If yes, you are not alone. Many Amazon sellers struggle to decide whether they should ship their products using FBA, MFN, or both. Both the order fulfillment options have their own pros and cons. However, the easiest way to choose the right one is analyzing the size of your business and how your product range affects the order fulfillment fees that you’ll have to bear. Let’s dive deeper into this.
Let’s just step into the buyer’s shoes for a minute. Say, you’re looking for a bluetooth headset online. Now, how many possible shopping platforms do you have? Amazon? eBay? Jet? Rakuten? Etsy?…the list goes on. You’ll obviously look for the product on multiple platforms until you find the best deal. Do you see what this means for you as a seller? Consumers are shopping from multiple platforms. If you have an eCommerce store of your own, it’s not enough. You need to be omnipresent across multiple sales channels and marketplaces to strengthen your online presence, reach, brand exposure as well as brand awareness.
On its 20th anniversary, Amazon gifted “The Amazon Prime Day” to its sellers & buyers. An opportunity to bag prime profits for the sellers and an opportunity to bag prime deals with great discounts to buyers. It looks like a win-win arrangement because Prime Day was started as morning to evening event but last year it lasted 36 hours. Now, there are speculations that this time the Prime Day 2019 may last up to 48 hours.
The Amazon marketplace is huge. For the sellers, it is more like an opportunity waiting to happen. Being one of the largest eRetail marketplaces, it gives the sellers access to a large customer base of about 310 million. But when it comes to selling, the competition knows no limits. Amazon seller base is constantly increasing by the day, thus making the competition even fiercer. How then you, as a seller, are supposed to stand out from the rest and be successful? Well, it certainly is possible, if you have a well-planned strategy in place.
This is a continuation of our earlier post, SEO Best Practices for your eCommerce Store – Part I – wherein we essentially discussed how you can optimize your eCommerce site for search engines, making it easy to crawl, showing authority (with backlinks and content) and making keywords you want to rank for, relevant.
We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of eCommerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for eCommerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels.
Note: This is “Part 1″ in a series on leveraging marketplaces to sell products and widen customer reach. This installment focuses on choosing the right marketplace, setting up the eShop and populating it effectively.
You put your heart and soul in manufacturing high-quality products and developing an eCommerce store to sell them. But the amount of sales that is being generated is not enough. What next? How would you promote your products to widen customer reach and boost brand awareness? Think about online marketplaces!
It’s the season to grab the sales opportunities knocking at your door!
The much-awaited festive season is fast approaching and eCommerce entrepreneurs are preparing for the holiday rush and looking forward to record-breaking online sales. Are you ready to make the most out of the sales opportunities this Thanksgiving and Christmas?
A picture is worth a thousand words. This notion certainly stands true in the eCommerce domain. Without the ability to hold, touch, smell, taste or handle the products they intend to buy, online shoppers rely on the product images while making a purchase. So, when visitors stop by your online store, you must present them with clear, attractive and well-edited photos that drive their confidence and compel them to complete the purchase. Certainly, product images are not just a visually-enticing addition; they are a requisite for success of an online store.
In the ever evolving competitive business environment, eCommerce entrepreneurs are always looking for the right tools to increase orders, drive maximum traffic, boost sales and build brand awareness. We bring to you the list of top five Comparison Shopping Engines (CSEs) that provide the best platform to put your products in front of the web’s savviest consumers and sprint ahead of the competition.
