Artificial Intelligence (AI) has totally transformed e-Commerce for retailers as well as customers. Thanks to AI, shoppers can now get virtual shopping assistants and personalized buying
experience, while retailers can analyze Big Data to threads for getting the insights they never had. It is a win-win at both ends.
Do you know? Amazon is the most popular search engine for product searches. According to a report by Statista, over 197 million people across the world use Amazon for searching products every month (that’s way more than the total population of Russia). In fact, Amazon had toppled Google for product searches from 2015 to 2018. Today, it’s a #1 destination for product searches. To put it simply, all your prospects will begin their product search from Amazon. If you want to make the most of this opportunity, it’s time to pay attention to Amazon advertising services.