Targeted ASIN Recovery and Strategic Case Management Delivered 20% Revenue Growth and Improved Account Health for UK Wellness Brand

Root Cause Analysis and Recovery Strategy Development

Our engagement began with a comprehensive analysis of all Amazon performance notifications, suspension notices, and previous appeal submissions. This detailed review revealed specific policy violations that triggered the suspensions, such as:

• Inconsistent product titles and descriptions
• Missing regulatory disclaimers
• Outdated Certificates of Analysis (COAs)
• Backend attribute mismatches
• Non-compliant product images

Key Actions Taken:

• Mapped each policy violation by ASIN to create a case-specific action plan.
• Audited backend listing data to identify errors like mismatched attributes and conflicting specifications.
• Identified expired or missing compliance documents contributing to suppressions.
• Conducted a proactive catalog scan to flag additional at-risk listings before Amazon could suppress them.
• Prioritized actions based on revenue impact and resolution complexity.

Suppressed Listing Recovery and Compliance Corrections

We systematically corrected all compliance issues affecting the 12 suppressed listings through coordinated content optimization and the submission of documentation.

Key Actions Taken:

• Rewrote product titles, bullet points, and descriptions to meet Amazon's content standards.
• Submitted missing regulatory documentation, FDA disclaimers, Certificates of Analysis, and lab reports.
• Replaced non-compliant product images with Amazon-approved formats and specifications.
• Worked directly with the client's design resources to ensure visual compliance.
• Formatted all compliance documents according to Amazon's technical requirements.
• Implemented best practices of Amazon listing health management across affected listings to reinstate them.
• Restored search visibility and customer trust for all suppressed products.

Reinstating Suspended ASINs

We developed tailored Plans of Action for all seven suspended ASINs, adhering to Amazon's strict reinstatement requirements and escalation protocols. Our strategy was guided by a detailed analysis of Amazon account health monitoring, which identified specific policy violations and compliance gaps affecting each product.

Key Actions Taken:

• Created detailed POAs following Amazon's three-part structure: root cause identification, corrective actions taken, and long-term prevention strategies.
• Aligned appeal language with Amazon's compliance expectations to maximize approval likelihood.
• Provided specific evidence and policy references rather than generic statements.
• Escalated complex cases through direct channels to senior Amazon support teams.
• Developed a reusable POA framework for the client's future independent use.

Amazon Case Management and Strategic Follow-Up

We took complete ownership of all Amazon support interactions, managing 19 concurrent cases across Seller Central and Brand Registry. Our proactive case handling approach ensured consistent progress without delays.

Key Actions Taken:

• Maintained daily correspondence with Amazon support teams to keep cases moving forward.
• Monitored all open cases continuously to prevent stalls or unanswered tickets.
• Flagged urgent cases for priority escalation when delays threatened sales recovery.
• Provided the client with detailed progress reports regularly.
• Maintained real-time tracking documentation, logging every action, response, and document submission.
• Engaged specialized Amazon support channels when standard processes proved insufficient.