The Client
Established in 2000, this US-based company sells automotive parts and accessories, including car seat covers, dash cams, tire inflators, LED lights, and phone mounts. They operate through their own ecommerce site and major online marketplaces, serving customers nationwide. With a focus on quick delivery and competitive pricing, they cater to both individual consumers and businesses seeking high-quality automotive products.
Project Requirements
The client had been managing their automotive accessories business independently till 2005. In 2006, they needed ecommerce support services to handle growing demands and expand their online presence. Their requirements included:
Project Challenges
After reviewing the client’s website and marketplace product listings, we identified these primary issues:
“We were struggling to get our automotive accessories noticed online despite having good quality products. Our listings weren't ranking well, we didn't understand SEO, and managing multiple marketplaces was challenging for our team. Data4eCom completely transformed our online presence. They optimized all our product listings, improved our search rankings, and helped us scale across Amazon and eBay. Now we're seeing a growth in traffic and sales that we couldn't achieve on our own.” Client
Our Solution
After defining the scope of work and signing an NDA with the client, we assembled a team of 10 experts to provide:
Our team carefully organized product data, utilizing accurate taxonomies, categories, attributes, and SKUs to optimize the catalog’s visibility and relevance on search engines, while ensuring alignment with industry standards. Additionally, we managed and uploaded product data across Amazon and eBay, strictly adhering to each marketplace’s specific guidelines.
Our experts conducted a comprehensive review of each listing to enhance their effectiveness. We ensured that product descriptions and titles were well-written and SEO-optimized, adhered strictly to marketplace-specific guidelines (like Amazon & eBay), incorporated the right keywords for better visibility, and featured product images that met quality standards.
We conducted in-depth keyword research using Ahrefs and Semrush to identify primary, secondary, and long-tail keywords, which our copywriters integrated across the client's website. Our SEO experts optimized site architecture by improving sitemaps, fixing technical issues, enhancing site speed, and ensuring mobile responsiveness. Additionally, they established high-quality backlinks to enhance eStore's search engine rankings, domain authority, and overall online visibility.
We started with thorough keyword research to identify the most relevant search terms for the client’s ads. Based on that, we created ad copies for search and display ads in Google Ads, Sponsored Products and Sponsored Brands on Amazon, and Promoted Listings on eBay. Our team strategically managed bids and budgets to maximize ROI while controlling spend. We also ran A/B tests on ad creatives to improve engagement and conversion rates.
For the Amazon marketplace, we created visually rich and detailed product listings that highlighted fitment-specific details, such as year, make, model compatibility, technical specifications, and installation instructions. Our use of enhanced images, videos, and comparison charts helped reduce returns for our client.
0.5%
error rate in product listings, ensuring high accuracy and data integrity
83%
surge in customer orders across the client’s website and major marketplaces in 6 months
60%
increase in revenue after multichannel product listing and optimization by our professionals
35%
improvement in ad click-through rates following the optimization of Google Ads campaigns
20%
reduction in ACoS by refining keyword targeting and optimizing ad copy
25%
growth in RoAS through strategic budget allocation and continuous campaign analysis
50%
increase in organic traffic from SEO enhancements and content marketing efforts
Consult with our experts and explore how we can help you grow. For more information or to get in touch, email us at info@data4ecom.com.
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