Achieving 74% Increased Revenue: Optimizing Product Listing Ads for a Kitchenware Brand

Despite running PPC campaigns on their own for over a year, the client saw little to no improvement in key metrics. They were facing:

• Low Traffic: Campaigns failed to attract sufficient website traffic.
• Poor Engagement: Even with ads running, engagement metrics were slumped.
• Declining Sales: The ads didn’t convert well into sales or leads.
• Ineffective RoAS: Their Return on Ad Spend (ROAS) remained consistently low, indicating inefficiency in the campaigns.
• High ACoS: Advertising Cost of Sale (ACoS) was far above acceptable levels, leading to wasted ad spend.

They were unable to identify the underlying issues and, as a result, were only burning through their marketing budget without any clear path to improvement. Which is why they were seeking an eCommerce PPC service for sellers like themselves.

After auditing the client’s PPC campaigns, we identified several key gaps:

• High Bounce Rate (65%): Consistent low on-site traffic, indicating poor landing page alignment.
• Low Conversion Rates (1.2%): Campaigns attracted visitors but failed to convert them into customers.
• Ineffective Keyword Strategy: Ads were showing for irrelevant search terms, wasting budget.
• Weak Ad Copies: Generic messaging failed to engage the target audience.
• Inefficient Bid Management: Poor balance between cost control and competitive targeting.

Based on this, we proposed a full-fledged Google Ads optimization solution to rebuild their campaigns from scratch.

To address their PPC challenges, we created a multi-step Google Ads optimization and eCommerce PPC strategy for the kitchenware retailer. It included: