Empowering a Luxury Fashion Brand: 5X Faster Product Uploads With Our Photo Editing & Catalog Management Services

The Client

A Renowned Swiss Brand Specializing in Luxury Apparel and Accessories

Company Size: 250+

Industry: Retail and eCommerce

Location: Geneva, Switzerland

Company Overview

Established in 2000, our client is a Swiss online store specializing in luxury apparel and accessories. Initially focused on high-end clothing, the store has since expanded its offerings to include footwear, handbags, fine jewelry, and other accessories (scarves, watches, sunglasses, and belts). Committed to authenticity and quality, the brand provides a curated selection of premium products for customers worldwide.

Project Requirements

Enhancing Image Quality and Streamlining Catalog Management

With an expanding product range, the client found in-house image editing difficult to sustain and outsourced eCommerce photo editing services to us in 2007. Impressed by our commitment to deliver professionally edited images within decided timelines, they entrusted us with broader responsibilities, including product catalog management for the luxury fashion brand.

Project Challenges

Delivering Consistent Quality in Photo Editing and Catalog Management Across 15,000 SKUs

The scale and diversity of the client’s product catalog created unique challenges and complexities in:

  • Maintaining Quality Standards: The client holds an unwavering commitment to quality, with zero tolerance for errors or imperfections. Any minor flaw results in image rejection.
  • Adhering to Product-Related Guidelines: Each product category — clothing, accessories, bags, and footwear came with its own detailed photo editing instructions from the client.
  • Managing High-Volume Editing: The project involved editing over 15,000 high-resolution images monthly, with additional real-time re-editing required for any photos flagged for feedback or corrections.
  • Maintaining 100% Accuracy in Product Data Entry: Managing over 50 attributes and fields per product increased the risk of errors in critical details such as manufacturer information, dimensions, and materials.
  • Achieving Precision in Image Scaling: It was hard to represent the product’s exact size and proportions on the website without a front-facing reference.
  • Managing Technical Issues: All portal access was conducted via a secure VPN to prevent data leakages. This setup occasionally led to technical glitches such as lost connections, slow portal response, and software failures.
  • Leveraging Subject Matter Experts: The project demanded a team that possessed deep knowledge of the client’s products and understood the nuanced differences in product attributes.
  • Adapting to Client’s Proprietary Portal: The client required all product data enrichment, syndication, and digital asset management to be done through NetSuite. Due to the platform’s wide range of functionalities, our team faced the challenge of quickly mastering its navigation.

Our Solution

End-to-End Product Image Enhancement and Data Management

Project Breakdown

  • Team Size: 20 (10 Listing Specialists, 10 Photo Editors)
  • Project Start Year: 2007
  • Timeline: 2007-Ongoing (18 years)
  • SKUs Managed: 15,000 monthly
  • Accuracy Rate: 99%
  • Rework Rate: 2%
  • Rejection Rate: 0.5%
  • Client Satisfaction Rate: 100%

After thoroughly understanding the project requirements, we hired a team of subject matter experts in the eCommerce category. These professionals were then provided hands-on training on the client's product information management tool. Following this, our team managed core tasks:

Refining Product Data

The key tasks under our product data enrichment services for luxury brands include:

  • Extracting product details from source files, such as fabric composition, origin, care instructions, and exclusivity aspects for both core products and their variations.
  • Conducting thorough research to align product data with over 50 specialized fields in the client’s system, including luxury-specific attributes like limited edition status, designer, or brand.
  • Cross-verifying dimensions, materials, and unique features directly against official brand and manufacturer resources.

Managing Product Upload

With our product upload services, we help the client in:

  • Managing bulk uploads of seasonal collections and exclusive luxury items, ensuring swift product availability during peak demand.
  • Writing product descriptions with storytelling elements that highlight key factors that engage luxury shoppers.
  • Identifying and recommending complementary or premium products, such as matching accessories for each item within the luxury collection, to improve cross-selling and up-selling opportunities.

Editing Product Images

We provide image retouching services for the fashion brand using advanced editing tools for various categories:

Clothing Segment:

  • Removing wrinkles and folds to ensure a smooth fabric appearance
  • Retouching model skin to eliminate blemishes and remove facial hair
  • Removing backgrounds and creating clean white backdrops using the clipping path techniques
  • Straightening garments to ensure perfect alignment and cropping images accurately according to client specifications
  • Removing visible tags, embroidery, or markings unless otherwise instructed

Accessories Segment:

  • Correcting product angles and repositioning items to ensure optimal perspective and display
  • Enhancing surface textures to highlight the quality and detail of luxury materials like leather and metal
  • Cropping and aligning images according to client-provided grids and maintaining proper aspect ratio
  • Straightening and thickening belt or bag straps for enhanced product presentation
  • Recreating missing or obscured elements, such as belt end tips and bag corners, to ensure a flawless final image

Footwear Segment:

  • Recreating missing elements such as shoe heels, sole edges, or lace tips
  • Removing unwanted threads, logos, tags, or debris to maintain a clean image
  • Adjusting the alignment of details, including logos, stitching, and laces
  • Performing expert clipping path cutouts to display footwear against a pure white backdrop
  • Extracting and embedding original product shadows for added depth on white backdrops

Project Outcomes

3X Faster Image Editing

The client has significantly shortened their image editing cycles by outsourcing product photo retouching services to us.

5X Acceleration in Product Uploads

Our solutions have improved the client’s ability to upload products and manage their catalog efficiently.

30% Productivity Boost

The optimized workflow has resulted in faster execution of new product listings and image editing tasks.

Need Help with Product Data Management?

Leverage our product data management services to keep your catalog data & listings up-to-date and accurate. Get in touch at info@data4ecom.com

Contact Us Today!
mobile banner

Related Success Stories

leading-fashion-retailer

Our Product Descriptions Fuel a 61% Surge in Leads and Unprecedented Growth for a Leading Retailer

How a Leading Fashion Retailer Used Our Compelling Product Descriptions to Supercharge Their Business
data-scraping-snippet

Automated Scraping, AI-Based Enrichment, and Taxonomy Development for Over 2 Million SKUs

Discover how we optimized product information for an eCommerce seller through our data scraping and enrichment services.