How We Increased Ad Revenue by 152% for an Adventure Gear Brand via Amazon PPC Management and Storefront Optimization

The client faced stagnating revenues and low engagement on Amazon, despite the rising product demand. They sought our expertise in Amazon account management to develop a sustainable growth plan that enables them to achieve substantial month-over-month revenue growth without increasing their overall ad spend. The key requirements were:

• Amazon PPC management: Their existing advertising campaigns were exhausting ad budget, with ACoS exceeding 45%, delivering minimal returns. We were required to restructure campaigns and improve audience targeting to reach high-value shoppers, thereby reducing the overall total ACOS (TACOS), which was consuming a large portion of their margins.
• Amazon store optimization and management: Their Amazon Brand Store was underutilized. The homepage featured low-resolution banners that failed to reflect the brand's identity. Navigation was confusing and non-intuitive, with products randomly organized rather than thoughtfully categorized by use case (fishing vs. hunting) or product type (wall-mounted vs. freestanding storage). A comprehensive Amazon brand store redesign was necessary to provide a seamless browsing experience.
• Cross-Channel Marketing: The client’s eCommerce website and social media channels were not driving traffic to their Amazon listings, missing opportunities for sales growth. Strategic social media marketing was required to generate traffic from external sources.
• Visual Branding & A+ Content Creation: The product visuals failed to reflect the premium quality and justify the pricing. Without video content, comparison guides, or seasonal collections, visitors had no reason to explore beyond a single product page. Creating premium A+ content with videos, lifestyle images, and product comparison charts was needed to strengthen brand perception and improve sales.

To identify underlying issues that were limiting the client’s potential and develop a strategic growth roadmap, we conducted an in-depth audit of the client’s existing PPC campaigns. The audit findings outlined the following:

• Seasonal budget misalignment: The client did not allocate their ad budget effectively for major shopping events, resulting in limited conversions during high-demand periods and overspending during slower periods.
• Inefficient keyword targeting: Ad budget was excessively allocated for automatic campaigns, targeting broad-match keywords. As manual refinement and intent-focused keywords & queries were not targeted, the major traffic generated by PPC campaigns was of window shoppers rather than high-intent buyers.
• Keyword competition volatility: The client’s ad groups faced frequent fluctuations in cost-per-click (CPC) due to intense competition for high-demand keywords during peak seasons. Rising CPCs during peak demand caused instability in ad performance, requiring constant bid adjustments for consistent visibility.

From these findings, we identified several critical challenges that needed to be addressed, which included:

• Restructuring PPC campaigns without revenue loss: Although the existing PPC campaigns were inefficient, they were still driving the majority of sales. Pausing them entirely to restructure posed a risk of revenue loss, but continuing with them meant ongoing budget waste. We implemented a phased transition to optimize the campaigns without affecting visibility or search rankings.
• Balancing premium positioning with competitive pricing: The client’s products were priced higher due to superior quality, but competitors offering lower-priced alternatives were dominating the market. We were not only required to elevate the brand’s perceived value through enhanced visuals and storytelling, but also to defend against aggressive competitor advertising targeting the same keywords.
• Overcoming storefront design constraints: Amazon’s standard templates offer limited layout flexibility and module arrangement. Additionally, many product images were low-quality or inconsistent, affecting the overall visual appeal of the store. We had to refine product images and improve the visual appeal of the store without changing Amazon’s built-in layout.
• Building keyword authority in oversaturated categories: The fishing and hunting equipment categories were highly competitive. Ranking higher on popular search terms like "fishing rod rack" or "bow storage" required more than just bidding higher. We also had to improve organic relevance through enhanced content and identify gaps in competitors’ keyword coverage to dominate long-tail niches before scaling to broader terms.
• Integrating cross-channel traffic without cannibalizing sales: Directing traffic from the client’s website and social channels to Amazon posed a risk of cannibalizing direct sales. We needed to balance this by targeting audiences more likely to convert on Amazon and creating exclusive Amazon promotions to complement—not compete with—the brand’s direct sales channel.