Driving Growth for a Medical Supplies Provider: 121% Revenue Growth and 194% Order Increase via Walmart Advertising Services

Client Overview

A Trusted Supplier of Healthcare and Medical Products

Our client is a leading provider of medical and hospital supplies, serving healthcare professionals, facilities, outpatient clinics, and care providers. They maintain a wide product catalog, including both everyday essentials and specialized medical items. With quality and safety compliance at the core of its offering, the client served as a trusted sourcing partner for healthcare organizations in a competitive procurement market.

Business Requirements

Driving Walmart Sales and Search Visibility for a Medical Supplies Distributor

The client required a comprehensive Walmart strategy to improve both their organic visibility and paid advertising performance. The engagement was scoped around the following objectives:

  • Improve keyword rankings to ensure medical supplies appear prominently in Walmart search results for relevant healthcare queries.
  • Optimize product listings to improve listing quality score (LQS).
  • Enhance product content and presentation to improve brand recognition on Walmart.
  • Build a structured, scalable campaign architecture on Walmart's advertising platform that aligned spend with performance priorities.
  • Improve paid advertising efficiency across Quality Score, CTR, CVR, and ROAS metrics.

Key Challenges

Addressing Gaps in Campaign Planning, Bid Allocation, and Keyword Targeting on Walmart

Despite offering a strong product range, the client's performance on Walmart Marketplace was limited by challenges across three key operational areas:

  • Poor Walmart Advertising Strategy

    Walmart's advertising platform offered multiple ad formats and targeting options. The client lacked the internal expertise to evaluate which strategies were best suited to specific product categories. Without this clarity, spend was distributed inefficiently across ad types that did not align with their product-market fit or target audience.

  • Inappropriate Budget Allocation and Bid Management

    Determining appropriate daily budgets and bid strategy across a large and varied product catalog was operationally difficult. High-volume items were at risk of overspending due to aggressive bids, while lower-priority products received insufficient budget, resulting in missed impressions and lost sales opportunities. The imbalance reduced overall return efficiency.

  • Poor Keyword Optimization and Content Alignment

    The client's product listings were not optimized around the keyword strategies used in their ad campaigns. Managing a large inventory of high-traffic and long-tail keywords without aligning them to product content led to lower ad relevance scores, declining search rankings, and reduced competitive positioning on Walmart's results pages.

Our Approach

Walmart PPC Management Services to Improve ROAS and Revenue

Our eCommerce PPC experts implemented a three-part strategy—structured ad campaign management, planned promotions and deals, and continuous data-driven optimization—to address the existing challenges.

Walmart Ad Campaign Setup and Strategy

  • Launched PPC campaigns across Sponsored Products, Display Ads, Sponsored Brands, and SEM based on product category needs.
  • Executed automatic campaigns that were used to gather search term data and build visibility, and manual campaigns to precisely manage keyword targeting and bid control.
  • Applied Walmart Growth Hub recommendations to refine placements, campaign setup, and audience targeting for conversion rate optimization
  • Managed budgets and bids dynamically, with attention to high-performing placements such as Buy Box and Search In-Grid.

Promotions and Deal Management

  • Used clearance pricing, bundles, and Walmart promotions to attract budget-conscious buyers and increase sales volume.
  • Executed seasonal and event-led discount campaigns — including Black Friday and Father's Day promotions — to capture demand during peak shopping periods.
  • Monitored coupon and deal redemption data and adjusted offers based on their results.

Monitoring, Reporting, and Ongoing Optimization

  • Built reporting dashboards to track CVR, CTR, ROAS, and CPC.
  • Reviewed the performance of all active campaigns every week to identify the best-performing and underperforming ads
  • Reallocated budgets from lower-performing products to higher-margin categories.
  • Shared performance insights that were tied directly to revenue and account growth.
Business Impact

Measurable Growth Across Units Sold, Orders, and Revenue

From March 2025 to August 2025, the client recorded significant growth compared to the prior six-month period (September 2024 to February 2025):

Metric March–August 2025 September 2024– February 2025 Change
Units Sold 4,492 1,568 +186%
Orders 5,082 1,730 +194%
Order Revenue $74,150.15 $33,602.73 +121%
Get In Touch

Ready to Grow Your Sales and Presence on Walmart?

Whether you need complete Walmart account management support or performance marketing services, our team brings the marketplace expertise needed to deliver measurable sales growth. Write to us at info@data4ecom.com to request a quote.

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