Our Amazon Marketing Services Drove 50% Revenue Growth for Kitchen and Bathroom Fitting Manufacturer in Just 60 Days

The Client

An Established Manufacturer of Kitchen and Bathroom Fittings

Since its inception in 2010, our U.K.-based client has been a trusted name in the kitchen and bathroom fitting industry. Specializing in the design and manufacture of lighting equipment, mirrors, vanities, faucets, shower systems, bathtubs, and kitchen hardware, they are known to deliver high-quality and durable products to customers. Their dedication to excellence is reflected in a substantial Amazon presence, with products earning hundreds of positive reviews and an average rating of 4.6 stars.

Project Requirements

Targeted Amazon Marketing Services for Increased Sales and Visibility

Having successfully launched and managed their Amazon store, the client reached out to us in 2014 to further refine their eCommerce strategy and expand their sales potential. They required our Amazon marketing services, which included:

Conducting keyword research and implementing targeting strategies
Writing Amazon-compliant, keyword-optimized titles and meta descriptions
Providing product image editing solutions to comply with Amazon's image guidelines
Setting up and optimizing pay-per-click (PPC) advertising campaigns to maximize ROI
Monitoring campaign performance and providing detailed analytics and reporting
Managing budgets and bids to ensure cost-effective ad spend

Project Challenges

Addressing Compliance Risks and Optimizing Advertising Budgets

The client set a goal to grow their monthly Amazon sales from approximately $100,000 to $130,000 while reducing ad spend. Despite their efforts, they were encountering several challenges that hindered their expansion, including:

Navigating Restricted Keywords and Compliance Risks: Some of the client’s product listings on Amazon included terms such as “100% quality-guaranteed,” “brand new,” “best-selling,” “world’s best,” and “top-selling.” These keywords are restricted or prohibited by Amazon because they make exaggerated or unverifiable claims. The use of such terms led to product listing suppressions and ad suspensions.
Ensuring Compliance with Amazon's Image and Content Guidelines: Some of the client’s product images contained promotional text, non-compliant backgrounds, and accessories not included with the actual product. As a result, Amazon suppressed or removed these listings until the images were updated to comply with the guidelines.
Adapting to Frequent Algorithm and Policy Changes: Amazon regularly updates its advertising policies, algorithms, and ad formats. Staying compliant and optimizing campaigns required continuous monitoring and platform-specific expertise.
Managing Budget Allocation Across Multiple Ad Types: Determining optimal budget allocation across Sponsored Products, Sponsored Brands, and Sponsored Display ads necessitated an in-depth understanding of each format’s unique benefits and performance metrics, such as ACoS and ROAS.

Our Solution

Targeted Amazon Listing and PPC Management Services

To effectively support the client's goal, we formed an Amazon marketing team comprising 6 dedicated professionals, including PPC specialists and listing experts. Over a training period of 2 days, the team immersed itself in understanding the client's product portfolio and market positioning.

To ensure continuous collaboration and transparency, we established weekly progress calls with the client. These sessions served as a means to discuss campaign optimizations and provide timely updates on compliance and marketplace policy changes. We offered the following solutions to the client:

Product Content Optimization

Our experts tailored every element of the product listings to highlight the quality and durability of the fittings through:

In-Depth Keyword Research: We analyzed top-performing keywords using reverse ASIN tactics for both the client’s and competitors’ products with tools like Helium 10 and AMZScout. This helped us find high-traffic keywords that competitors are successfully using, as well as keywords already associated with the client’s products.
Backend Search Optimization: While creating or updating product listings on Amazon Seller Central, we also added backend keywords, including technical terms and alternative product names, to capture additional relevant search queries. These included synonyms, abbreviations, common misspellings, and long-tail keywords.
Product Listing Optimization: Our copywriters wrote concise titles incorporating brand, model, and key specifications. We further created bullet points that emphasize critical product features like durability, ease of installation, water-saving technology, contemporary designs, and temperature control using customer-centric language and relevant keywords.
A+ Content Creation: As a part of our A+ content creation services, we showcased side-by-side comparisons of cabinet hardware, faucets, shower systems, vanities, and lighting fixtures to help customers choose the right product for their needs. We also included detailed setup instructions and real-world use cases to demonstrate the brand's solutions.
Product Photo Editing: As a part of this service, we performed background removal, image enhancement, color correction, watermark removal, image resizing & cropping, and noise reduction for our client. We ensured all images met Amazon’s strict guidelines — using high-resolution files (minimum 1000 pixels on the longest side for zoom) and delivering images in JPEG or PNG formats.

Amazon PPC Management

As a part of our professional Amazon advertising services, we offered the following services:

Ad Creation and Optimization: We created ad copies by incorporating relevant keywords and compelling calls-to-action (CTAs) to enhance visibility and drive conversions. We highlighted unique features of the kitchen and bathroom fittings, such as durability, easy installation, and water resistance. These ad copies were paired with high-quality, guideline-compliant images to ensure optimal presentation. Additionally, we selected the most effective ad formats, including Sponsored Products and Sponsored Brands, to maximize visibility for each fitting.
Bid Management and Budgeting: We set bids based on keyword value and the level of competition within the home and kitchen category, ensuring products remained visible without overspending. Our team continuously monitored and adjusted bids in real-time, using performance data and market trends to maximize ROI. This helped us allocate the budget to high-performing campaigns.
Performance Monitoring and Analytics: We monitored key metrics such as CTR (Click-Through Rate), ACoS (Advertising Cost of Sale), and conversions to assess campaign success. We further identified top-performing keywords and ads by analyzing trends and performance data. Based on this, we optimized underperforming campaigns by refining targeting, adjusting bids, and updating ad copy.

50%

uplift in total revenue within a 60-day period

30%

increase in revenue generated from Sponsored Product campaigns

25%

decrease in Advertising Cost of Sales (ACoS)

10%

growth in positive customer reviews

24%

expansion in organic search impressions

20%

rise in conversion rates on the marketplace