Boosting Listing Accuracy to 99%, Increasing AOV by 40%, and Reducing SKU Errors by 90% with Shopify Management Services

The Client

A Leading Multi-brand Retailer For Home Improvement Products

Based in the US, the client operates a multi-brand online store powered by Shopify, offering a diverse range of home improvement products, including bath fittings, tiles, and sanitary ware. With a portfolio of 70+ brands and over 100,000 SKUs, the retailer operates across several eCommerce channels to cater to a wide range of customers.

Project Requirements

Comprehensive Product Data Management, SEO, and Multi-Channel Integration

The client needed professional assistance to optimize product listings on their Shopify store and centralize inventory management across multiple eCommerce channels.

Bulk Product Upload and Categorization: The client required systematic handling of 100,000+ SKU uploads and categorization, prioritizing consistent taxonomy structure and precise alignment of product specifications, including images, variant configurations, and descriptive content.
SEO-Optimized Product Detail Pages: The existing product pages need to be optimized with SEO-friendly titles, a bullet list of features, and detailed descriptions for improved organic visibility, search rankings, and customer engagement.
Inventory Update Management Across Multiple Vendors: The client’s inventory was sourced from over 70 vendors, each using different formats for updating stock. To maintain data consistency and accuracy, a streamlined process was needed to ensure timely, precise synchronization of stock updates across all vendor feeds.
Cross-Platform Integration and Real-Time Inventory Alignment: Integrating Shopify with Amazon, eBay, and Facebook Shop was key for centralized inventory and product listing management. The client needed automated syncing to prevent stock discrepancies and maintain accurate, real-time updates across all channels.
Product Category and Tag Optimization: Client’s existing listings had category mismatches and incorrect tags, limiting listing searchability and rankings. Resolving category misalignments and optimizing product tags was critical to improving search functionality and site navigation. The client needed precise category mapping and logical tag implementation to enhance user experience.

Project Challenges

Resolving Shopify Variant and Inventory Sync Issues for Data Accuracy Across Sales Channels

The project presented several key challenges that required strategic solutions and precise execution to ensure the efficient management of inventory and seamless operations across multiple platforms:

Variant and Option Restrictions on Shopify: Shopify’s strict limitations of 100 variants and 3 options per product posed a challenge in fully showcasing product variations such as sizes, colors, and other customizable attributes. We needed to develop a method to effectively manage and display a wide range of product configurations within Shopify’s constraints.
Category and Tag Misalignment: The misalignment of product categories and tags across the platform created complexities in ensuring seamless site navigation and accurate product discoverability. We were tasked to realign the categories and tags across the platform to improve search functionality. With over 100,000 SKUs in a wide range of product categories, correcting these inconsistencies required a detailed review and re-mapping of each product’s categorization.
Bulk Metafield Updates: Shopify's limitations on bulk metafield management made it difficult to update and maintain custom fields for large volumes of products, such as detailed specifications (ingredients, nutrition facts) that required advanced HTML formatting.
SKU Mismatches Across Vendors: With inventory sourced from over 70 vendors, each using their own unique SKU systems, synchronizing stock levels across platforms became increasingly complex. These variations in SKU formats made it difficult to ensure accurate mapping, often leading to mismatches between vendor-provided SKUs and those used within Shopify. The challenge was to create a unified system that reconciles these discrepancies and ensures accurate inventory tracking.
High-Volume Stock Updates: Managing daily updates for more than 100,000 SKUs across 70+ brands demanded precision and speed to prevent errors, especially within a multichannel sales ecosystem.
Bundled Product Listing Complexity: Selling bundled products required custom app integrations and modifications within Shopify. We needed to create an efficient, seamless process for bundling products, managing pricing, and accurately tracking inventory levels for each bundled item.
Multi-Channel Inventory Synchronization: Maintaining real-time inventory updates across multiple sales channels (Amazon, eBay, Facebook Shop) was critical but challenging. We needed to establish a reliable system for seamless synchronization of stock levels, ensuring accuracy and consistency across all platforms to avoid overselling risks and operational complications.

Our Solutions

Comprehensive Shopify Management: Product Data Management, SEO, and Multi-Channel Synchronization for Improved Visibility

Product Listing and Taxonomy Management

Efficiently managing SKU uploads and categorization required specialized support. Our Shopify listing services streamlined the process with category-specific templates, enabling efficient bulk uploads, precise product taxonomy, and accurate attribute management.

Created master product templates for all brand and category combinations
Deployed Matrixify for streamlined bulk uploads covering images, metafields, and variant mapping.
Implemented custom taxonomy rules to maintain consistent product classification across all channels
Establish quality control measures to maintain listing accuracy and data integrity.

Product Categorization and Tag Optimization

To enable more efficient product search and address navigation problems, we deployed custom tagging rules and restructured product categories.

Leveraged the Globo Product Options app to bypass Shopify's 100-variant limitation.
Established custom tagging frameworks accommodating all necessary product variations.
Utilized the AI Search & Product Filter app for sophisticated filtering and search capabilities.
Developed automated tagging systems for collections, filters, and navigation menus.

Shopify Listing Optimization and Enhancement

Managing a large-scale inventory required strategic optimization of product titles, descriptions, and metadata for search performance. Our listing optimization approach centered on maximizing organic visibility while providing complete product details on each page to drive sales and meet customer needs.

Optimized product titles and meta descriptions with relevant keywords and search terms.
Created detailed, benefit-focused product descriptions aligning with brand tone.
Used advanced HTML formatting for complex product specifications, leveraging the Metafields Guru app.

Inventory Management and Synchronization Across Channels

Processing stock updates from 70+ vendors using different data formats created operational hurdles. We improved the process by automating stock syncs, establishing vendor-to-Shopify SKU correlations, and implementing timely update mechanisms. This approach eliminated data misalignments and maintained up-to-date inventory across all channels.

Collected and normalized stock data from 70+ vendors across different formats.
Developed internal SKU correlation systems to resolve vendor-to-Shopify identification conflicts.
Implemented monitoring and alert infrastructure for stock discrepancies and synchronization errors.
Set up automated synchronization cycles (daily, weekly, or monthly) with same-day processing for urgent updates.

Multi-Channel Operations and Inventory Control

Connecting the Shopify store with multiple channels, including Amazon, eBay, and Facebook Shop, was essential for synchronized product listings and inventory management. Our integration strategy enabled seamless multi-platform operations while maintaining stock accuracy and operational efficiency.

Linked Shopify with Amazon, eBay, and Facebook Shop using third-party integration tools for multi-marketplace management.
Enabled real-time stock synchronization across all marketplaces to ensure data consistency.
Configured performance tracking and product visibility monitoring tools for each marketplace.
Developed a unified dashboard for cross-channel performance analysis and strategic optimization.

Product Bundling and Promotional Strategy

To increase the average order value, product bundle management was critical. We simplified the bundling process and ensured strategic product combinations, driving higher order value with minimal complexity for customers.

Deployed SELLY – Promotion & Pricing app for sophisticated bundle development and administration.
Set up dynamic pricing frameworks for bundled offerings to drive sales performance.
Designed bundle offers that aligned with customer needs while increasing average order value.
Synchronized promotional activities across all marketplaces to maintain brand consistency.

Tool Name	Features and Benefits
Matrixify	Simplified efficient bulk product uploading, inventory automation, and complex data migration
Globo Product Options	Helped create product variants and customizable options, overcoming Shopify’s native variant restrictions.
AI Search & Product Filter	Improved search relevancy and user experience through AI-driven suggestions, sorting, and filtering across product catalogs.
Selly	Utilized for creating and managing bundled product promotions, enhancing average order value across sales channels.
Metafields Guru	Facilitated advanced HTML formatting for complex product descriptions to improve customer engagement

30%

increase in organic traffic through targeted SEO and optimized product data.

99%

accuracy in product listings with reliable and consistent inventory information

40%

growth in average order value driven by practical product bundling and pricing strategies.

90%

reduction in SKU mismatches leading to streamlined inventory management and fewer errors.