360° Digital Marketing Services for All-American Brand Retailing Outdoor Gear & Survival Supplies

Our client’s ecommerce website and the Amazon store have struggled to keep up with the intense competition. Many resellers have emerged in the last few years and raced ahead, sourcing cheaper alternatives from East Asia to retail similar products at lower prices. As a result, the client’s product listings on Amazon and Shopify have suffered. Despite using original designs and manufacturing much stronger products, the decline in sales continued while the advertising costs rose. None of the ecommerce agencies hired before could offer a long-term, sustainable solution.

To summarize the project challenges:

• Declining traffic on the client’s webstore/ecommerce website
• Progressive reduction in sales across Amazon product listings
• Continuing challenge to bring in relevant clicks
• Low-to-negligible levels of brand loyalty or recall value
• Increasing advertising costs neutralize the impact of every sale
• Compromised social media exposure with redundant audience filtering
• Marketplace performance failure instances due to poor stock management

As a standard practice, we execute a detailed account-level audit to share a detailed analysis with a prospective client. This is the groundwork to set up project-related deliverables and strategizing. Our audit revealed why our client’s ecommerce listings were underperforming.

To summarize the audit for our client’s ecommerce stores:

• Overdependence on best-performing products
• Failure to create brand awareness, especially on Amazon
• Use of product images that don’t capture attention
• Inability to balance marketplace-specific & Google-specific optimization
• Lack of seasonal optimization for discounts, coupons, and product bundles
• Not differentiating the manufacturing superiority to outclass the competition

We set up a monthly project mandate with clearly defined objectives for each week. We needed dedicated resources because the project demanded a combination of:

• Immediate corrective actions
• Greater account-level inspection
• Competitor and marketplace research
• Product page designers synced with image editors
• Consistent brand tone across all product display pages
• Coordination between branding specialists, digital marketers, and SEO experts

We provided clear instructions for each project stakeholder to ensure there was no more downtime, and while we made the corrections and optimized the product display pages, there was a push towards a higher conversion rate without much delay. For the first 2 months, our solutions included: