Achieving 45% Faster Catalog Update By Streamlining Product Data Management For A Global Beauty & Health Essentials Retailer

Client Profile

Canadian Multi-Brand Online Store Selling Beauty and Personal Care Products Worldwide

The client operates a multi-brand online retail platform specializing in health, beauty, and personal care products. Their catalog spans more than 30,000 products distributed across 50+ distinct categories, including skincare, haircare, wellness supplements, and lifestyle essentials. The business sources and sells both domestically produced and internationally imported brands, serving a global customer base with worldwide order fulfillment capabilities.

Engagement Scope

Centralize Product Information Into One Structured and Accessible System

Managing product information across a catalog of 30,000+ SKUs had become operationally unmanageable for the client's internal team without dedicated support. The engagement required a product data management partner to:

  • Assess all existing data sources
  • Identify missing or inconsistent entries
  • Clean the database
  • Store the updated information in one centralized location

The scope covered all core product data fields — SKUs, titles, descriptions, attributes, imagery, pricing, and user reviews — structured for accurate distribution across both the client's direct website and affiliated third-party marketplace listings.

Execution Challenges

Managing 30,000+ Multi-Source SKUs Within a Tight Delivery Schedule

The client's product data scale and its distribution across multiple sources were a challenge. Product information was stored across printed manufacturer catalogs, supplier portals, and eCommerce platform databases, with each source following a different format and containing different levels of completeness.

Standardizing this data across 30,000+ SKUs within the client’s fixed timeline required clear prioritization and a structured data cleanup process. In addition, the standardized data had to be formatted and validated for use across both the client’s retail website and several third-party marketplace channels, each with its listing requirements and field specifications.

Our Approach

End-to-End Data Collection, Audit, and Standardization for Centralized Information Management

Data4eCom implemented a structured product data management workflow to address data quality gaps and consolidation needs. The process began with a comprehensive data audit, followed by phased cleanup and consolidation of the client’s product information.

Key activities included:

  • Aggregated product data from printed manufacturer catalogs, supplier portals, and brand websites into a single working dataset.
  • Audited all 30,000+ records for missing attributes, inaccurate fields, duplicate entries, and formatting inconsistencies.
  • Cleaned and standardized all product data fields — titles, descriptions, attributes, images, pricing, and reviews — against a unified taxonomy.
  • Consolidated the validated data into one centralized catalog repository for easy access to data.
  • Set up role-based access permissions to restrict unauthorized edits and maintain data security.
Business Impact

Reduced Errors, Improved Efficiency, Centralized Product Data

30,000+

SKUs standardized and consolidated into a single centralized product data repository for easier management and updates.

99%

Reduction in previously logged data errors after product data cleanup, validation, and standardization.

45%

Reduction in routine catalog management time for the client’s internal team.

48%

Reduction in product feed rejection rates across third-party marketplace channels.

Get In Touch

Looking for End-to-End Product Data Management Services?

From data cleansing and standardization to ongoing catalog management, our team helps businesses maintain accurate, organized, and easy-to-manage product information at scale.

Write to us at info@data4ecom.com to request a free service demo.

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